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Veteran Advocacy Program

Transitioning from military to civilian life can be a daunting challenge for many veterans. Gaining their sense of personal identity and professional development support is key! That is why we created this program.

Honoring The Life Of Benjamin Josiah Toci

On June 27, 2022, one year after returning home from serving a full term in active duty, Navy veteran Benjamin Toci tragically lost his life to suicide. He was a beautiful soul that is dearly missed by his family and friends. Ben will live on in our mission to create greater mental health awareness and professional development support for those who have fought for our freedom.

The Power Of Your Voice

In memory of her dearly beloved brother, Rebecca Chalson launched the Veteran Spotlight Program to support veterans in activating the power of their personal brand. By spotlighting their leadership skills online, we aim to connect them with employers, opportunities, and resources that will help them...

  • Reclaim their personal identity.

  • Activate their unique strengths.

  • Develop a stronger sense of belonging.

Rebecca shares, "My brother Ben believed deeply in authenticity, truth, and the power of having a voice. Our Veteran Spotlight Program honors his legacy by empowering veterans to amplify their professional voices online, connect with valuable career resources, and access supportive mentors. Through this, we aim to foster a stronger sense of belonging and community within their local business circles."

Veterans Need Our Help.

Did You Know...

The Veteran Administration statistics confirm that 22 veterans a day are succumbing to suicide on American soil. Their challenges range from readjusting to civilian life, financial stress, social isolation, and finding meaningful employment​. It is truly powerful when they can uncover their personal identity, develop a sense of belonging, and unleash their greater potential in the professional community.

Let's help them get started...

Join Our Veteran Advocacy Program

Mission: We’re partnering with community leaders to become Veteran Advocates, introducing the power of personal branding to their networks. For every package purchased with your coupon code, we’ll donate a Veteran Spotlight Package to a local VA non-profit. As a promotional partner, your company will be playing a pivotal role in helping veterans strengthen their personal identity and build essential professional development skills as they transition to civilian life. Learn more about our Veteran Spotlight Program by clicking here.

Veteran Advocacy Program Overview:

Step #1 Co-Host Our Professional Brilliance Virtual Training

Book a date for our kick-off virtual group training to be offered to your community (a $97/attendee value—FREE with your coupon code). Don't worry, we will facilitate and handle all the heavy lifting! All you have to do is share and show up. Read below why this will be a huge value offering to your community.

Step #2 Share Coupon Code After Training

We’ll create a custom coupon code for you to offer your members a significant savings when they purchase our personal branding and digital marketing packages. Better yet, with every purchase, we’ll donate a Veteran Spotlight Package to a local VA non-profit!

Step #3 We Will Spotlight Your Organization

Our network consists of 10K+ industry experts and decision-makers nationwide! After we interview you on our Spark Your Inner Genius Podcast, you will receive both the video and audio recording links to share with your community. We will be promoting your episode via email and social media—plus, feature your services in our Veteran Resource Directory!

Activate Your Professional Brilliance: Ignite The Power Of Your Personal Brand

By becoming a promotional partner for this training, you’re offering your network a dynamic and interactive virtual experience filled with actionable personal branding strategies!

Through our Professional Brilliance Formula™, we will be sharing powerful tactics to…

S - Spotlight your personal brand to ignite recognition and trust.

P - Power up with podcasting to engage and connect.

A - Activate connections using LinkedIn and powerful lead magnets.

R - Rise to the stage with paid speaking to boost revenue and growth.

K - Keep momentum by amplifying your online presence.

What To Expect: Valued at $197, this masterclass is FREE with your Veteran Advocate coupon code! You can share it with your network by saying, "As a thank-you for being a valued part of my community, I’m thrilled to offer you complimentary access to this high-impact professional development training session to activate the power of your personal brand. Gain practical steps to amplify your online presence, attract more referrals, and amplify your impact as an industry leader ."

Sharing Made Easy: We’ll even provide you with a ready-to-go description, registration link, and unique coupon code—everything you need to start sharing this interactive training with ease!

Additional Value Offering: You will receive a coupon code for your network to be able to purchase our personal branding packages at a significant savings! Remember, with each purchase, we will be donating a Veteran Spotlight Package to a local VA non-profit.

Meet Trainer: Rebecca Chalson

As the Founder of the Professional Brilliance Formula™, Rebecca Chalson has 10+ years experience in business development, personal branding, and digital marketing. Not only was she recognized as a Top 50 Business Consultant for 2023 with Women We Admire, but she was also quoted in Forbes, and became a 40 Under 40 honoree for her unique influencer marketing strategies. Furthermore, as the Founder of FindMyGuestSpeaker.com, she helps leaders grow their nationwide impact as professional speakers.

Rebecca is passionate about helping industry experts and service based entrepreneurs in setting up multiple streams of income as a thought leader and paid speaker. She provides 1:1 coaching as well as interactive group training programs.

Let's collaborate to help veterans and industry experts

experience the power of their personal brand.

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