Monetize Your Knowledge.

Let us show you how...

Unlock Your Brilliance

Empowering industry leaders to become highly paid speakers and consultants.

  • Elevate Your Brand

  • Monetize Your Expertise

  • Maximize Your Impact

Let's Get More Personal

Exclusive Interview With Rebecca Chalson

Explore the impact of personal branding with Rebecca Chalson, Founder of The Professional Brilliance Formula™. Discover why business leaders must invest in their personal brands to stay competitive.

In this interview, she also discusses her co-authored book "Women Who Rise," revealing how her unique personal branding journey inspired her mission for empowering others.

Watch Video To Learn More

What People Are Saying

Unveiling the Power of Personal Branding for Leaders


Forbes reveals executives attribute 45% of their company's reputation to the reputation of their CEO. Personal branding for leaders is crucial.


90% of Human Resource leaders conduct online research when considering potential candidates to hire for their company.


It is a known fact that 74% of the population are more likely to trust someone who has an established personal brand.

How To Significantly Elevate Your Personal Brand

We Can Support You In These Three Ways...

  • Public Speaking: Position yourself as a highly regarded paid speaker to create a lucrative income stream and establish authority in your field, expanding your network exponentially.

  • Podcasting: Whether as a guest or launching your own show, stay top of mind and increase awareness of your services.

  • Social Media Marketing: Develop a polished online brand presence to attract your target audience. LinkedIn, with over a billion users globally, is the world's largest business networking platform—your profile is your personal brand on display for the world to see.

Why Work With Rebecca

Rebecca, owner of Create Your Potential LLC, leads her team of digital marketing experts as an award-winning personal branding consultant and with over a decade of business development expertise. Co-author of "Women Who Rise," she shares her own personal branding journey and how she overcame limiting beliefs to discover her greater sense of purpose. She says "My mission is to be the spark that empowers others to shine even brighter, spotlighting their unique gifts, methods, and thought leadership."

Recognized on the 40 Under 40 list and featured in Forbes, Rebecca's innovative strategies have made her a sought-after speaker for both in-person and virtual events. As the Founder of The Professional Brilliance Formula™, she simplifies the personal branding journeys of industry experts. Additionally, she launched the Speaker Directory Find My Guest Speaker, spotlighting thought leaders from around the world.

She loves helping individuals and organizations connect with their target audience through powerful personal branding, offering keynote speaking, workshops, coaching, and digital marketing services.

"No matter what you do, or where you go,

you ALWAYS take your personal brand with you!"

"The only limitations are the ones we put on ourselves.

We can create our potential!"

Client Spotlight: Vince Papale

Watch this 5 minute video to see how we can personalize this formula for our clients!

The Professional Brilliance Formula

S.P.A.R.K. Your Inner Genius™

Spotlight Credibility: Develop a personal brand that showcases your expertise and credibility.

Package Offerings: Bundle your services with an effective pricing strategy.

Amplify Insights: Provide thought leadership and training programs that engage your target audience.

Raise Awareness: Implement effective online and offline marketing strategies.

Keep Shining: Create habits and systems that contribute to consistency and growth.

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