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Discover Your Personal Brand & Unleash Your Brilliance

In the contemporary business landscape, personal branding holds a pivotal role, backed by compelling statistics that underscore its significance.


Forbes reveals executives attribute 45% of their company's reputation to the reputation of their CEO. Personal branding is crucial.


90% of Human Resource leaders conduct online research when considering potential candidates to hire for their company.


It is a known fact that 74% of the population are more likely to trust someone who has an established personal brand.

Watch this inspiring interview about overcoming limiting beliefs, finding your identity, and unlocking your potential!

Let's Get More Personal

Exclusive Interview With Rebecca Chalson

Discover the power of personal branding with Rebecca Chalson, Founder of The Professional Brilliance Formula™. Learn why business leaders need to invest in their personal brands in order to stay competitive.

Watch this interview as she delves into her co-authored book "Women Who Rise," sharing how her unconventional journey fueled her passion for personal branding.

S.P.A.R.K Your Inner Genius™

Here Are Your Next Steps...

Get Paid For What You Know

Download My Free Ebook!

Imagine being able to create multiple revenue streams based on your knowledge and years of experience as an industry expert. Learn effective strategies for getting started in this free 39 page workbook. My gift to you. Enjoy!

Watch How Others Are Unlocking

Their Professional Brilliance

Less Than 2 Minutes Video

You already have professional brilliance. Our job is to create the spark that will make you shine even brighter! Offering training and done for you support to help you S.P.A.R.K. Your Inner Genius™.

Spark Your Inner Genius

Ready To Take Action?

Spark Your Inner GeniusAre You Ready to Take Action?

The one constant in life is change. However, no matter what you do or where you go, you AWAYS take your personal brand with you. Watch this video to learn more and then schedule your first complimentary strategy session.

Industry Experts Share Their Experience

About Rebecca Chalson

Rebecca, owner of Create Your Potential LLC, brings over a decade of business development expertise, specializing in personal branding strategy and digital marketing. Her co-authored book “Women Who Rise” chronicles her journey of turning challenges into opportunities by leveraging unique strengths and fostering meaningful connections.

Rebecca works with individuals, as well as organizations, to help them connect with their target audience more effectively through the power of personal branding. Offering keynote speaking, workshops, and coaching. Her done for you "Linkedin Makeover & Optimization Strategy" is especially popular.

Personal Branding & Digital Marketing Expertise

Recognized as a 'community connector,' Rebecca's effective networking skills earned her a spot on the 40 Under 40 list, with a mention in Forbes for her unique thought leadership. She has been a guest speaker for both in person and virtual events for various organizations as the result. In 2023, she launched aiding paid speakers in amplifying their brand presence nationwide. Rebecca offers a variety of empowering service packages, public speaking topics, and group coaching support as it relates to her digital marketing business.

Offering On Demand Training & Resources

Our on demand training will walk you through various aspects of empowering your personal brand. Learn at your own pace how to create an ebook, create and sell a course online, position yourself as a highly paid speaker, and more!

Why should you schedule a Clarity Call With Rebecca Chalson?

However, if you want to explore done for you options, book a Clarity Call. This is a 30 minute complimentary strategy session. It is perfect if you are a busy professional who wants to determine if a done for you tailored strategy, brainstorming support, graphic design services, and all the tech set up done for you!

What People Are Saying

Rebecca is a brilliant business strategist when it comes to growing individual practices and building a brand around your messaging. Couldn't recommend her any more!

Jordan Schatz

The ADHD Guru

I have been able to get my name and brand in front of that many more local professionals and business owners. Thank you Rebecca for a wonderful experience!

Janine Kiriluck - BusinVince Spotlight | White Backgroundess Development Director

From the moment I met Rebecca, there was an instant knowing that I met her for a reason. Her depth of authenticity and transparency let me to know I could trust her.

Crystal Pizarro

Speaker, Author, Coach

Client Spotlight: Vince Papale

Watch this 5 minute video to see how we can personalize this formula for our clients!

The Professional Brilliance Formula

S.P.A.R.K. Your Inner Genius™

Spotlight Credibility: Develop a personal brand that showcases your expertise and credibility.

Package Offerings: Bundle your services with an effective pricing strategy.

Amplify Insights: Provide thought leadership and training programs that engage your target audience.

Raise Awareness: Implement effective online and offline marketing strategies.

Keep Shining: Create habits and systems that contribute to consistency and growth.

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