Monetize Your Knowledge.

Let us show you how...

Hello, I'm Rebecca

As an entrepreneur for over a decade, I’ve learned that you can’t scale by doing it all yourself.

The most successful experts stay in their

zone of genius —not stuck in marketing overwhelm.


I’m Rebecca Chalson, Founder of Professional Brilliance Formula™, and I’ve seen too many industry leaders lose momentum trying to juggle it all.

That’s where we come in. Our monthly personal branding support packages include:

Done-For-You Social Media

Stay visible without the stress.

Video Marketing

Repurpose content for maximum reach.

Strategy Sessions

Clarify your brand & growth plan.

You have brilliance to share—let’s make sure the world sees it!

S.P.A.R.K.

Your Inner Genius

The Professional Brilliance Formula™

You have the expertise—but without the right personal branding strategy, you’re leaving opportunities, influence, and revenue on the table.

That’s why we simplified the process...

Spotlight Credibility

Establish trust

and authority in your industry.

Position Strategically

Stand out with

a clear and compelling brand.

Activate

Network

Build powerful connections that open doors.

Raise

Voice

Explore ways

to educate or share insights.

Keep

Momentum

Stay consistent with systems to

grow with purpose.

Monthly Personal Branding Support

Ready To Spotlight Your Brilliance?

Coaching

Strategy Session

Take control of your brand and accelerate your success!

  • Define Your Brand

    Position yourself as the expert.

  • Expand Your Network

    Build connections that open doors.

  • Boost Visibility

    Create impactful marketing and content.

  • Own the Stage

    Elevate public speaking and podcasting.

  • Monetize Your Expertise Turn your knowledge into revenue.

Social Media

Social Media Marketing

Stay visible, stay relevant, and let us do the work for you!

  • Multi-Platform Marketing

    Grow your presence on up to three social platforms.

  • Done-for-You Content

    47 scheduled posts every month. Prompt turn-around!

  • Linkedin Optimization

    Strategy & lead gen support

  • Engaging Visuals

    Dynamic designs with optimized captions and hashtags.

  • Performance Insights

    Monthly analytics report to track results.

Marketing Boost

Compelling Videos

Maximize your reach with standout video content!

  • Expert Video Tips

    Themed content ideas to keep your audience engaged and eager to work with you.

  • Professional Editing

    High-quality production for a polished look.

  • Eye-Catching Effects Animations and captions to enhance engagement.

  • Multi-Platform Content Repurpose for social media, blogs, and your website.

What People Are Saying

Watch these quick videos to find out why your personal brand matters...

"Transformed from the inside out!"

Rebecca Chalson shares about her own personal branding journey in this interview with award-winning journalist Tracey McCain.

"Unlock your brilliance with Rebecca Chalson!"

In this interview with Stan Pederson, Rebecca reveals how personal branding can transform business leaders and organizations.

"This was the support I needed!"

Watch NFL Living Legend, and subject of the movie, Invincible

(starring Mark Wahlberg), share his transformative personal branding journey.

"Personal branding helps you be seen as the expert!"

Watch as Odell Bizzell shares the impact of personal branding as a professional speaker.

Strategy Session Success Stories

Rebecca is a brilliant business strategist when it comes to growing individual practices and building a brand around your messaging. Couldn't recommend her any more!

Jordan Schatz

The ADHD Guru & Coach

I have been able to get my name and brand in front of that many more local professionals and business owners. Thank you Rebecca for a wonderful experience!

Janine Kiriluck

Business Director

From the moment I met Rebecca, there was an instant knowing that I met her for a reason. Her depth of authenticity and transparency let me to know I could trust her.

Crystal Pizarro

Speaker, Author, Coach

Rebecca is a brilliant business strategist when it comes to growing individual practices and building a brand around your messaging. Couldn't recommend her any more!

Joe Mattiko

Organizational Management

Rebecca provided outstanding strategic consulting support to me and my firm regarding public speaking.

Sean Hagen

Engineering Consultant

Rebecca managed to totally change my perspective on getting high quality clients. She gave me some great insights and strategies that really turned things around for me.

Joe Crist

Business Consultant

Invest in your personal brand, and you will HELP A VETERAN do the same.

For every personal branding package purchased, we’ll donate a Veteran Spotlight Package

to a veteran of your choice or a veteran non-profit. Join us as we support those who have sacrificed for our country!

Schedule your complimentary mini strategy session today to learn more.

What More People Are Saying

Rebecca is a brilliant business strategist when it comes to growing individual practices and building a brand around your messaging. Highly recommend her!

Jordan Schatz

The ADHD Guru™

I have been able to get my name and brand in front of that many more local professionals and business owners. Thank you Rebecca for a wonderful experience!

Janine Kiriluck - Business Development Director

From the moment I met Rebecca, there was an instant knowing that I met her for a reason. Her depth of authenticity and transparency let me to know I could trust her.

Crystal Pizarro

Attorney, Speaker & Author,

Rebecca Chalson's strategy sessions are not only very helpful, but also engaging and fun. I learned how to best promote my services online and was definitely worth the investment!

Chantelle Neufeld

Mental Health Professional

Rebecca has a true passion and incredible vision for helping people discover their true personal branding potential. I can't think her enough for all the guidance and support.

Tara LePara

Author & Life Coach

Rebecca is passionate about helping business owners and has the knowledge to back it up! She is an amazing teacher, business woman, and all around human being. So grateful!

Caitlyn Adams

Health & Fitness Professional

We are so impressed with how you brought our company to life online! We love the landing page and promotional videos that you created for us! Also, since you have set up our lead magnet for us, and managing all of our social media marketing, we have doubled our followers along with consistently receiving new client prospects. Thank you!!!

Janet Cantwell-Papale

Author, Award-Winning Realtor, &

Owner of The Papale Group

Top tier communication and reliability! We started working with this company to help streamline our brokerage's operational and customer relationship management (CRM) marketing tasks. They have also done an amazing job with our social media marketing. The posts reflect our brand exceptionally well and the monthly reports they send us are very helpful. Very efficient in their execution. Highly recommend!

Joshua Wilton, Queenston Realty Co-Owner

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